SOCIAL MEDIA & PODCAST SERIES

One of the strategies at ALDN is to reach younger generations of Millennials and GenZ in the Mongolian community. As the generation has changed so did the way of their communication. Our team started looking into the social media space and realized there is much needed positive and value of based content has lacked online among our young people. Since the end of 2018, we started posting inspirational and value-based content on our Social platform, and we were able to start creating our content, Podcast. The majority of our audience are non-believers. So far the reach and receptiveness are very encouraging.

• We reach over 150,000-250,000 people every week with some videos reaching more than 500,000 people.

• 21 Podcast episodes that has over 200,000 listeners with 18,000+ downloads recently. (Check out the Unleash Podcast)

• Gained 60K followers on Facebook with 1.8Million plus reach

• Current Instagram followers are 4,500 with 18,000 Reach

Duration: Ongoing

Location: Worldwide

Focus:

• Youth & Young adults

• Media Outreach

• Resource platform development

• Millennials and GenZ  

• Learning Platform

• Social Media and Digital Content

• Value based content